-    Developing a best in class digital content strategy across focus brands to drive the digital strategy transformation at yes SEATEL.
-    You will be a key thought partners to Marketing and Product teams in developing fit for digital content for both specific digital campaigns, owned digital assets (e.g. websites, content hubs, partnerships), and yes portals.
-    Being an indispensable asset to Marketing teams and Product to craft content strategies that align with brand business objectives and marketing goals.
-    Work hand in hand with Marketing and Product teams to develop these strategies, negotiate with external partners, and ensure timely development of best-in-class digital assets to aid in digital activation, data capture and sales conversion.
-    Working cross functionally across Product Team, marketing teams, IT, sales and external agency stakeholders,
-    Being responsible for facilitating the process to ideate, refine, and approve assets aligned with key consumer insights and fit for digital best practices to drive activation and conversion.
-    Act as a player coach to consistently upskill and coach marketing teams to drive aligned content strategies.
-    Work with Product and Marketing teams to define digital content needs underpinned by best-in-class consumer insight, aligned with fit for digital best practices
-    Define digital content strategies for individual digital activation campaigns, ensuring alignment with Marketing and Product business objectives and strategies
-    Support development of bespoke visual content for yes portals (e.g. yes mobile app or eHub) by leveraging best practices
-    Thought partners with marketing teams to develop rich content libraries for activation on owned media platforms (e.g. websites, content hubs, partner sites) and eCommerce sites
-    Assist in ideation of content across several media including informational, entertainment, eCommerce portals, display, and video to accomplish brand objectives
-    Assist brand teams in developing robust creative briefs to capture brand insights, strategy, and objectives and ensure clear understanding from creative agencies to drive development of best in class assets
-    Partner with Marketing to define creative needs, and ensure best in class approaches to content development are internalized across different digital media platforms
-    Manage digital content creation processes, actively communicating and removing roadblocks across internal and external (e.g. agency) groups to ensure timely delivery of content
-    Consistently coach and upskill Marketing and Sales teams in content strategy, development, and execution best practices to ensure sustainable advantage in content development
-    Capture learnings from digital campaigns, eCommerce platforms, and owned site performance leveraging analytics on creative performance and success to build replicable best practices across brands
-    Support local activation team in defining local visual or multimedia content needs, aiding in their development and implementation, ensuring consistency of messaging across eCommerce platforms

- Behavioral Competencies
•    Act for Change
•    Commit to Customers
•    Think Strategically
•    Strive for Results
•    Make Decisions
•    Drive Results
•    Collaborate Transversally

- Qualifications

•    Education: Bachelors degree from an accredited college required, MBA preferred.
•    Experience: 5+ years experience in a digital content development, either in a creative agency or client side, or a mix of these. Experience and knowledge of digital content best practices across various platforms and media (e.g. Facebook, Programmatic, Display, Video)
•    Professional Skills: Must have a demonstrated proficiency in Microsoft business software to include Excel, PowerPoint, Word, and Outlook. Strong written and verbal communication skills.
•    Fluent Chinese and English required
•    Role Specific Competencies: Strong project management skills. Knowledge of content strategy best practices, aligned with data capture goals. Data fluency in assessing impact and performance of different creative variations.
•    Experience working across several brands, campaigns, concurrently - excellent time and project management skills. Deep understanding and appreciation for achievement of Business goals and marketing objectives such as Revenue & Product Contribution, ROI and Trial, Retention and Loyalty.

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